SEO – the process of optimizing your website to achieve better search engine rankings – is one of the most effective ways to reach an audience through online marketing. Although SEO may seem intimidating at first, it can be broken down into five simple steps: keyword research, link building, site structure and coding, content generation, and backlinking. In this guide on SEO, we’ll talk about local citations and how they fit into the bigger picture of SEO Company Winnipeg optimization.

The importance of citations

Inbound links are a major ranking factor—and yet many businesses ignore one very important link: citations. There’s a great deal of confusion around what exactly citations are and how they affect your search rankings, so we want to take some time to explain. In short, citations are references to your business’s website from external sources—think newspaper articles, blogs, directories.