If you own a website, you are likely aware of search engine optimization, which can help produce higher-quality websites that rank well under search engines. It’s also essential to understand how to optimise your website for search engines in order to increase traffic.

However, even the most diligent business owners can make common mistakes that can impact their site’s ranking in search engines.

One of the many ways a website can improve search engine optimization or increase visibility is through content updates. But, as any experienced website owner knows, updating your site can be time-consuming and tedious.

This is where the SEO company Vancouver comes in. They are experts who know how to determine which pages are performing well and which ones are not so that you have a better idea of what needs to be updated.

SEO is an essential part of digital marketing strategy, and it’s still one of the best ways to drive traffic to your website. In fact, Google receives over 3 trillion searches per year from over 2 billion users. Clearly, the potential for organic search traffic is huge: If you have a good SEO strategy in place SEO Company Vancouver believes, you can benefit from all this traffic and convert some of those searchers into valuable leads.

Here are five ways to generate more SEO leads in 2022:

1. Create content around organic search queries

As we mentioned, keyword research is the foundation of any SEO strategy you create. If you’re not familiar with this process, let’s break it down.

Like any other type of content, your SEO Company Vancouver web pages can get old and dated. If you don't stay on top of this, your web page's search engine rankings and overall authority will suffer. In this post, we'll go over some of the warning signs that indicate a piece of content might be outdated, how to refresh it so it lives up to modern standards, and what steps can be taken to prevent similar issues from happening in the future.

Loss of rankings

It's very important to make sure your SEO Company Vancouver content is updated and fresh so that it doesn't experience any loss of rankings or traffic. This can occur when outdated content:

You might think it's part of the game to drop the leader board and then see the same thing picked up again. It's natural to panic at first, but you realize it's not the end of the world when you start learning about it. 

Without the systematic, results-based SEO Company Vancouver can offer, you run the risk of losing a significant lead source and valuable market share. When you're looking for the Best SEO Agency Toronto around to manage your SEO and monitor your location, you can evaluate the efficiency of your SEO measures implemented and notice sudden crashes.