Most of the technical people understand SEO and PPC both are different concepts that both work well in its own way. According to one of the best seo services in India, combining both concepts and information from the great results and more visibility can be helpful to build a digital marketing strategy and increase your SERP ranks.
Before we dig deeper and reach to the door of seo India, read out this guide for better understanding on how you take up your real estate business smoothly in the online world.
PPC and SEO – Differences and much more!
We all are well familiar with both the terms. However, SEO is the way of optimizing online content with a purpose to lift up website rankings and content pages higher in the search engine result pages. When you need to improve organic ranking, always consider the basic SEO which includes Metadata, headings, H1 tags, long-tail keywords, keyword strategy, keywords, and more.
PPC acronyms Pay-Per-Click advertising which is a way of marketing where brands pay every time when their ad is clicked on by any user. Brands compete for ad position with bids and quality-rich contents in real-time.
On a high note, both of these; SEO and PPC are different and work uniquely but they also have similarities. While SEO always drives more traffic to a site, PPC is important for brands that have a good budget.
As per a survey, 70 to 80% of searchers overlook paid ads and prefer organic results
However, SEO and PPC both focus on optimizing specific keywords. You can simply leverage keyword data generated from PPC ad to improve the SEO strategy and utilize SEO to optimize PPC landing pages.