Local SEO in Brisbane is gradually replacing traditional search methods. Google has been displaying local results for many non-localized terms over the previous couple of years. People who plan to buy something soon are also conducting a lot of local searches on mobile devices. But if you don’t know how to do it well, you could be losing out on leads and sales. In this article, I'm going to walk through nine common mistakes people make when trying to gain visibility in their local marketplaces (and beyond).

1. NOT CREATING GOOGLE, BING AND YAHOO LISTINGS FOR EACH LOCATION.

Creating Google, Bing, and Yahoo listings is a must. These are the top three search engines in the world, and they all use different algorithms to determine what shows up on their results pages. You want to be sure that when someone searches for your business name or location on any of these sites, they can find you!

The first step is to create an account with each of these services so that they know who you are and where everything should go. Once this is done (it may take some time), then it's time to start adding content into each listing so that it looks complete when someone views it from within its respective database. This can include:

• A description of what your business does;
• Contact information (phone number(s) & email address);
• A link back towards where people can find additional information about products/services offered by means such as social media accounts or websites;
• Images from around town showing off what makes this community special

2. CHOOSING POOR KEYWORDS

Keywords are the words that people use when they're searching for something online. It's important to choose them carefully, because they affect your ranking in local search results and how many clicks you get each month.

You should probably choose keywords that are relevant to your business and location specific, because those are the ones that people will search for when they want to find something like what you offer near them.

Here are some tips: -Don’t choose keywords that are too broad (like “pizza”), because they won’t help you rank for anything specific. -Don’t choose keywords that are too long (like “best pizza in Brisbane), because people will be less likely to type them into their search engines.

3. FORGETTING COMPETITIVE ANALYSIS

It's easy to forget about the importance of competitive analysis, but it's crucial for local SEO Brisbane. It can help you better understand your audience and industry, as well as improve your keyword research.

One way to do this is by checking out who ranks above and below you on Google search results pages (SERPs). If they're targeting similar keywords as yours, then there's some insight into what those terms mean in terms of searches made by customers looking for businesses like yours. This is called "keyword mapping."

4. STUFFING KEYWORDS WHERE THEY DON’T FIT NATURALLY

When you're writing content, you should always be thinking about how the words you are using fit into a natural conversation. You wouldn't say "I just bought a new car" when talking about how much you like your local coffee shop, so don't do it on your website either!

When writing for SEO Brisbane purposes, keywords should be used in the same context as they would be used in everyday language (i.e., not stuffed).

If there's no reason for someone to say "the best pizza in town" then don't use this phrase on your site. The same goes for overused phrases like "we love our customers." It doesn't make sense because businesses don't have feelings--they have customers!

The key here is moderation: don't overdo it with keywords or phrases that are too generic; instead focus on creating content that people will want to read rather than just stuffing those words everywhere possible

5. Missing or duplicate title and description tags.

If you're not using title and description tags, you're missing out on one of the easiest ways to make your site more visible in search engines. The title tag is used by search engines to categorize web pages, while the meta description provides a snippet of information about your page that appears when someone searches for relevant keywords.

If you have duplicate titles or descriptions across multiple pages on your site (or even just one), Google will assume all those pages are about the same thing--and will only display one result from each URL in its search results page. This means that visitors won't be able to find their way back onto your site when they click through from a search result!

6. Not having a mobile-friendly website.

You should make sure that your website is mobile friendly. In fact, it's important for any business these days because consumers are using their phones more than desktops to search and find businesses in their area.

7. NOT MENTIONING LOCATION SPECIFIC TERMS IN CONTENT

Use location specific terms in your content. If you're a local business, it's important to make sure that your web pages are optimized for the keywords that people would use when searching for your product or service.

This means using local phrases and words on those pages. For example, if you run an Italian restaurant in brisbane and serve deep dish pizza, then make sure that those two terms appear somewhere on each page of your website (like the title tag).

8. NOT INCLUDING LOCATION DATA IN IMAGES

If you have images on your website, make sure that they include location data. That way, when someone searches for businesses in the area, Google can show them the image on top of their search results page. This will help increase the chances of people clicking through to your website.

Images are a great way to help search engines understand what your business is about. Make sure you tag your images with location specific keywords, like the name of your city or state. For example, if you're an Italian restaurant in brisbane and serve deep dish pizza, then make sure that those two terms appear somewhere on each page of your website (like the title tag).

9. FORGETTING ABOUT HYPER-LOCAL DIRECTORIES

If you're a local business, it's important to make sure that your web pages are optimized for the keywords that people would use when searching for your product or service. This means using local phrases and words on those pages. 

One way to do this is by submitting your website to hyper-local directories. These are sites that have been specifically made for local businesses, and they will help you reach new customers who are looking for products or services in their area.

For example, if you run an Italian restaurant in brisbane and serve deep dish pizza, then make sure that those two terms appear somewhere on each page of your website (like the title tag).

Conclusion

The most important thing to remember is that SEO Brisbane is a long-term strategy. You can't expect to rank number one in Google overnight and stay there forever! It takes time, dedication, and patience. But by following these nine simple tips, you'll be well on your way towards building an optimized website that will help bring customers into your store or office.