If you want to increase your search traffic, there's no better place to start, according to the Search Engine Optimization Agency Vancouver, than with white hat techniques. White hat SEO is the ethical and legal practice of developing websites that meet Google's guidelines for top-quality content. In other words, it's a means of improving your site's ranking without going through the trouble of burying hidden text for keywords or making use of black hat techniques such as keyword stuffing or cloaking pages from Googlebot. 

White hat SEO can be used by any website owner looking to improve their visibility on search engines like Google and Bing. Here are our top 3 white hat SEO techniques that will double your search traffic!

Improve Your Keyword Research

As you begin your search for keywords, it's important to use tools that are reliable and accurate. To find the best keyword research tool, we recommend using Google's Keyword Planner tool or SEMrush. Both of these tools provide similar results and can help you identify long-tail keywords that will increase your traffic without breaking the bank on advertising costs.

The next step, according to the Search Engine Optimization Agency Vancouver is choosing which keywords to target based on the type of site you have (blog vs. eCommerce) and if you already know what types of products or services they offer (eBay). If they don't have any specific terms yet, then try brainstorming some ideas with them: "What other people might be searching for?" "What could I add value with?" etc...

Claim Your Business Listing

The next step is to claim your business listing on Google, Bing, and Facebook.

In addition to claiming your business listing, you should also be claiming your Google My Business (GMB) account. This is a great way for customers who are searching for local services or products to find more information about you and make an appointment with you without having to go through the headache of creating an account themselves. 

According to the SEO Agency Vancouver, it also allows people who haven't purchased from you yet but are interested in doing so later on down the line easy access to their own profiles where they can view all previous interactions with other customers as well as track their progress towards getting paid for services rendered by using this feature within GMB's dashboard itself!

If possible, make sure that all of these accounts have active links pointing back onto one another so that when someone clicks on one link, they automatically get redirected over here, where we'll see some additional information about ourselves along with whatever else may be relevant at this point given what stage we're currently at within our own journey toward success!

Claim Your Business Listing

To claim a business listing, you must have a Google My Business account. Once you create an account and verify it by linking it with other profiles (like Facebook or Twitter), you will be able to start claiming listings from within the business center.

Claiming your listing is as easy as: 

  1. clicking on 'Claim this address' next to where your business name appears in Google Maps; 
  2. entering all of the information needed for verification; 
  3. submitting an address if applicable; 
  4. waiting for verification from Google's team before the page is live on search results pages!


We hope these three white hat SEO techniques, according to the Search Engine Optimization Agency Vancouver, have been useful in helping you improve your search traffic. Remember that the key to successful online marketing is knowing what works and then doing it as often as possible, so don't be afraid to try something new once in a while!