If you're in the construction business, it's likely that you understand the importance of Digital Marketing Agency Vancouver. However, many companies are still unable to see the value in digital marketing or don't know how to implement a strategy that works for them.
If this sounds like your business, we've got some advice for making sure you're using digital channels to their full potential:
Build a construction company website
Your website is the hub of all things digital. It's the first-place potential customers will go to find out more about your company and services, so it's important to make sure you have a strong presence there. Consult Digital Marketing Agency Vancouver if you want to rank your business higher.
Here are some tips for building a great construction company website:
- Make sure your website is easy to navigate. Make sure visitors can get from one page to another with ease. If they have to hunt around for information, chances are they'll just give up and leave without converting into a lead or customer.
- Have a blog on your site that educates visitors about what you do and why it matters in their lives/businesses, helps them overcome challenges they may face while working with other companies (i.e., trust issues), etc.
- So that they have confidence in choosing yours over others'. You can also use this space as an opportunity to promote special offers or new products/services that would be helpful for people looking into hiring you later down the line (again, helping build trust).
- Include contact information such as phone number(s) and emails where prospects can reach out right away if interested; don't make them fill out forms before getting this info! You want them contacting YOU before any other competitor finds out who YOU ARE ;).
Use social media
Social media is a great way to reach potential customers and existing ones. Social media can help you attract new customers, engage with current ones and promote your company and brand.
To begin using social media successfully in the construction industry:
- Choose your channels carefully. Make sure you have an active presence on all relevant platforms (for example, Facebook, Twitter and LinkedIn). If a particular channel isn't right for your business or industry, consider keeping an eye on it but not investing time into developing content just yet.
- Create a strategy that aligns with your overall marketing goals. Your strategy should include things like deciding whether or not you want to create original content vs curate other people's work; how often it makes sense for someone from the company to post; what kind of tone suits the audience; how much time will be dedicated each week/month/year etcetera etc.
Invest in a local SEO strategy
The best part of a local SEO strategy is that it's highly competitive, which means you'll be able to rank higher than your competitors. This will improve your site's visibility and drive more traffic to your website.
If you're not sure where to start with a local SEO strategy, then check out Digital Marketing Agency Vancouver to get started with local SEO and be clear about seo of your local construction companies.
In the end, it's important to remember that the best Best Digital Marketing Agency strategy is one that works for your business. A good website and SEO are key aspects of any marketing campaign, but you should also invest in social media and advertising if those are going to be useful for your company.