Using the right SEO audit tools is an important part to achieve a good ranking for every Best SEO Agency in Toronto

If you're not a frequent user of SEO audit tools, don't worry: this is a common mistake among digital marketers.

And while it's easy to make excuses for why you don't need to use these tools, the reality is that there are a number of simple ways that they can help you improve your online presence and generate more traffic from search engines.

Below we'll outline some of our favourite audit-based software and show how each one can help increase your site's visibility on Google.

Google Search Console

Google Search Console (formerly Google Webmaster Tools) is a free tool that is used by the majority of Best SEO Agency Toronto because it allows you to view your site's data in Google Search, including crawl errors and indexing status.

It also gives you access to the data available through its other paid tools such as Index Status Checker, Fetch as Googlebot, Mobile Usability Constraints, and Mobile Speed Update.

Google Search Console has been renamed several times since it was originally introduced in 2010 as a way for webmasters to monitor their sites' performance in search results.

In 2013 it became part of the larger suite of products now known as "Google Marketing Platform" or GCP for short.

As with everything related to SEO, this can be confusing because there is no clear distinction between services offered by GCP vs services offered by other partners within the World Wide Web at large.

Bing Webmaster Tools

Bing Webmaster Tools is a free tool that helps you optimize your website for search and track performance.

It also provides you with data about the performance of your sites in Bing Search Results, allows submission of new pages, and more.

Before you use Bing webmaster tools, be sure to be clear with the below questions.

  • What are Bing Webmaster Tools?
  • How to use Bing Webmaster Tool for Site Optimization
  • How To Sell On Amazon With Shopify Using This Free Video Course


SEMRush is a powerful tool for most of the Best SEO Agency Toronto. It provides detailed reports on the performance of your website in search engines, as well as information about your competitors and their strategies.

SEMRush can help you to find new keywords to target, analyse organic traffic, discover new link-building opportunities, and track backlinks that are causing problems.


The bottom line is that there's no denying the importance of a website audit tool. In fact, it’s one of the most important parts of SEO Agency Toronto to maintain a consistent ranking on search engines.

Hope you found the above blog informative to understand the importance of SEO audit tools, feel free to comment on other website audit tool ideas if you have any!