Search engine optimization (SEO) services are constantly evolving and changing, which can be extremely confusing for business owners trying to stay on top of the game. It can feel like you're always swimming against the tide, and no matter what you do, you're not making progress. When it comes to SEO in 2022, fresh content will be king. This is where SEO Services Vancouver comes in. Whether you're an individual blogger or an established company with a big marketing budget, these five tips will help you bolster your SEO with fresh content in 2022 and beyond.
In a recent study by SEO Services Vancouver, they found that content freshness is a significant ranking factor for discoverability. The study showed that the median age of a top-ten Google result is just over two years old. This means that if your content is more than two years old, you're already at a disadvantage. But don't worry, there are things you can do to improve your ranking.
'Content is still king' That's because Google's algorithm continues to favour fresh, original content when determining which websites to rank highest in search results. But this isn't just a one-time thing: you'll need to be constantly publishing new articles on your website in order to keep your rankings high. These are the best ways you can use fresh content for SEO purposes.
3. Uptime & Availability
Uptime is the amount of time a website is available and accessible to users. It's often measured as a percentage of total time, and it's an important metric for SEO Services Vancouver companies because it shows how reliable a website is. If a website has high uptime, that means it's available more often, which can lead to higher traffic and better search engine rankings. There are a number of factors that can impact uptime, including server location, web hosting, and content management systems.
4. Branding through Consistency
One way to make sure your content is fresh is by maintaining a consistent voice and style across all your channels. This means your website, blog, social media, and any other marketing materials should all have a similar look and feel. Consistency helps with branding and makes it easier for customers to recognize your company. It also shows that you are professional and dedicated to your business. The Google Quality Rating Guidelines currently state to Ensure the words on your site match the words that appear on the page when someone searches for them. Make sure what you're publishing matches what people are searching for! If you want to stay ahead of the curve and develop a reputation as an industry leader, or if one of your goals is simply being found online, keep writing new content! You'll need great keywords along with quality content to stand out from competitors.
5. Link Schemes
Link schemes are a popular way to try to improve your site's ranking in search engines. However, they can also be detrimental to your site if not used correctly. Here are a few ways to make sure your link scheme is helping, not hurting, your SEO:
- Make sure all links are relevant and add value to the user's experience.
- Only use white hat techniques when building links.
- Monitor your link profile regularly and disavow any harmful links.
- Optimize your anchor text for both users and search engines.
- Acquire links from a variety of sources, including social media, guest blogging, and directories.