SEO is an essential part of digital marketing strategy, and it’s still one of the best ways to drive traffic to your website. In fact, Google receives over 3 trillion searches per year from over 2 billion users. Clearly, the potential for organic search traffic is huge: If you have a good SEO strategy in place SEO Company Vancouver believes, you can benefit from all this traffic and convert some of those searchers into valuable leads.
Here are five ways to generate more SEO leads in 2022:
Create content around organic search queries
As we mentioned, keyword research is the foundation of any SEO strategy you create. If you’re not familiar with this process, let’s break it down.
You need to find relevant search queries that are being used by people who are looking for your products or services. These are going to be the keywords that drive traffic to your website and increase conversions. You can use tools like Google Keyword Planner or Ubersuggest to find these keywords in advance so that when someone searches for them on Google (or Bing), they see your website as one of the top results.
The next step is using those keywords throughout the content on your website so that when people do search for those terms, they immediately know what type of content will answer their questions: yours! For example, if one of the most common searches related to “how big should my Twitter following be?” is “how many followers should I aim for?,” when answering this question would require some information on how many followers different businesses have and why bigger numbers aren't always better—which means including both terms in titles, headings and body text when creating new blog posts about social media marketing best practices in order maximize organic traffic from Google searches (and other search engines).
Set up and analyze conversion funnels
Conversion funnels are a must-have for your SEO strategy. They help you analyze how users interact with your website and can help you identify places where visitors drop off or get confused.
What is a conversion funnel? It's a way to track user behavior through each step of the sales process. This allows you to identify which steps are working, which ones aren't, and what needs improvement before making changes that could negatively impact your overall conversion rate.
Set up a conversion funnel by creating goal-tracking URLs on social media platforms like Facebook and Twitter so that when someone clicks on one of those links they'll be directed to an appropriate landing page (e.g., the "Sign up" page). Then use Google Analytics data to see how many people go through each step in the process until they reach their desired outcome—like signing up for an account or purchasing something from your store online!
By analyzing these numbers over time, it'll become clear where there might be bottlenecks along this path: whether it's due to poor design decisions like not having enough text explaining what someone should do next after logging into their account.
Adjust your website’s navigation structure
The first thing your website visitors will do is look for the navigation bar. It’s what they use when they’re looking for information, products or services on a website. The better you can make it to navigate your site, the more likely people are going to find what they need and stick around longer.
Don’t forget about footer links either! You may have seen this done before: if someone clicks on an item in your sidebar menu and there aren’t any more related items that could be helpful to them, there should be a link back down at the bottom of every page with additional navigation options like “Home Page” & “Contact Us” within each category (i.e., Top Navigation).
Convert high-performing posts into lead magnets
If you've been blogging for a while, chances are you have a few posts that perform well. These are posts that are shared, liked, and commented on. If you want to convert your high-performing content into lead magnets then I recommend creating an ebook or checklist that includes the best of what you've written in the past year. This can be done by ranking all of your blog posts according to how much they got shared on social media and/or how many comments they received.
Leverage Social Media
Social media is one of the best places to grow your web presence. It’s where you can find new customers and influencers who will help you with your marketing efforts.
If you want to make it big on social media, you need to do more than just post content. You should also use the platform as a way to engage with people in your target audience, collect their email addresses and build relationships with influencers.
So there you have it: seven methods to help you generate more SEO leads in 2022. Now all that remains is to implement these strategies, measure their effectiveness and repeat the process until you have a steady stream of new customers coming through your door.