SEO – the process of optimizing your website to achieve better search engine rankings – is one of the most effective ways to reach an audience through online marketing. Although SEO may seem intimidating at first, it can be broken down into five simple steps: keyword research, link building, site structure and coding, content generation, and backlinking. In this guide on SEO, we’ll talk about local citations and how they fit into the bigger picture of SEO Company Winnipeg optimization.

The importance of citations

Inbound links are a major ranking factor—and yet many businesses ignore one very important link: citations. There’s a great deal of confusion around what exactly citations are and how they affect your search rankings, so we want to take some time to explain. In short, citations are references to your business’s website from external sources—think newspaper articles, blogs, directories.

How can they help your business?

Search engines like Google assign rankings to websites based on a variety of factors—among them, your website’s reputation. Obtaining high-quality citations (i.e., profiles on reputable business directories and search engine listings) can improve your site’s reputation and help it rank higher in search results.

The different types of site listings

There are three major types of listings: links from other websites, articles in news sources and directories, and citations from authoritative sources. Depending on your business needs, you might use any or all of these listings to provide a boost to your website’s authority in search engines. How do you decide which one is right for you?

How To Get The Most Out Of Each Type Of Listing?

Depending on your business’s location, you may have multiple types of local listings that are important to your success. While it would be great if every online customer found your business and checked out what you have to offer, most people aren’t looking in one place for services or products in your industry. Because of that, businesses should make sure they are getting all their information listed in as many places as possible.  If you want to rank well in search engines like Google, having a strong presence on these sites is key.


If you run a Winnipeg SEO business that sells products or services in your local area, you’ll likely want to know what it means when clients mention local citations. Clear all the questions like, How can they affect your business and how do you get them? Is it really necessary to have local citations in place if your business is online only? local citations aren’t just another part of their marketing strategy—they are an essential part of running a successful business. For example, restaurants typically rely on reviews from customers and mentions from industry insiders to gain popularity in their community. Similarly, businesses such as hair salons or plumbers often need positive reviews to bring new customers through their doors.