Old blog posts are underutilized traffic generators. While you are unaware, they can collect dust on your blog's oldest pages. They can reappear as a diamond in the SERPs.
Highly visible content (typically the most popular) may appear straight at the top of organic search results or even in a featured snippet. Still, less visible information may not surface until searchers scroll down to page two. You won't believe what you're about to hear.
It's important to update your blog posts regularly. Depending on the blog site and your style, you may find it easier to update your old posts than new ones. However, it's also important to remember that everyone's blog sees a different version of the world. For your old posts to be of any use, you also need to update your new posts similarly.
Oh, yeah, perfecting SEO Toronto with minimal work! Here are some pointers on how to approach a content refresh.
- Consolidate Mid-Performing Content.
When you have a ton of topics and content coming your way, it's important to take advantage of it. This is where content coordination comes into play. Having too many topics and not enough time to discuss and explore them all might cause your new posts to languish in the shadow of your old posts. There's no sense wasting time and clicking through old, irrelevant links when your new posts are more relevant and will increase the long-term traffic flowing through your site.
- Update Meta Tags For Keywords With A Low CTR.
Keyword research is one of the most important SEO tasks you can undertake. Because your keywords are what drive people to your site and what power you have when they are looking at you, you must keep your meta tags updated. A properly organized blog can rank better than one that doesn't follow these SEO-friendly rules.
- Improve Your Search Intent Match By Adding Internal Links To Recent Content.
Search for related topics, expand your search terms, and use internal linking to push your post higher in the SERPs. This can be achieved through using internal links in your blog content. The type of material you create should be appropriate for the user's purpose. Even if you locate a term with a large search volume and low difficulty, if the format doesn't fit the type of content you want to publish (blog, video, list, eBook, etc.), you won't get the results you want.
- Add Schema Markup.
Every post should have a link that takes people to the page they are reading. This ensures that people can find the content they are looking for and will not lose interest as they scroll through the page. This can be achieved through using a lightweight markup in your blog content.
- Take Inspiration From Competitors.
Another SEO strategy you can adopt is by taking inspiration from your competitors. There are many ways to optimize your blog for maximum SEO impact. You can try, for example, adjusting your SEO strategy by moving your blog to a new host if possible. You can also incorporate familiar SEO techniques into your core content to improve its SEO ranking.
- Target New Keywords.
Keyword research is the backbone of SEO. It is the process by which search engines determine the popularity of a page and its relevance in the SERPs. It is also the process by which you create the content that is searched for on your site.
- Add Videos Or Images.
Storing your blog content in plain text would be a poor decision. It would result in visitors being unable to find your blog, even if they were looking for it in plain text. Thankfully, it is possible to digitally store your blog content to make it easier for readers to find and discover your content.
- Change The Alt Text Of Your Images.
All web pages benefit from the use of images. They make a page easier to read, more visually appealing, and aid in the presentation of a topic. Adding a good alt tag to all of your photos enhances site accessibility and aids SEO for both image and web searches.
- Avoid Making Too Many Drastic Changes.
Choosing the wrong changes can cause your blog to rank lower in search results. For example, if you remove all empty lines from your blog post, it will rank higher. Choosing the right changes will increase the quality of your blog, making it more actionable, insightful, and useful.
- REFINE Your SEO Strategy By Changing Your "Old-To-New" Keyword Strategy.
You shouldn't increase the number of topics in your blog but keep it relevant and interesting. As your blog grows older, it will come to rely more on information and opinions about recent events in society and less on general topics. This is why you should change your "old-to-new" keyword strategy to maintain your SEO standing.