Google updates its algorithms every two weeks, and the results can be dramatic for some websites and brands. If you don’t know what’s coming, it’s nearly impossible to succeed in your search. The process begins a month in advance when Google tests new versions of its algorithms. The company explains each change in sufficient detail so that even experienced SEO Vancouver can stay up to speed with the latest updates. That’s why it's so important to stay updated with Google's latest changes. In this article, we explain how you can stay up to date with Google's latest changes through regular check-ins on your website.
The algorithms that power Google has been changing for more than a decade. Google first began publicly highlighting the algorithms' results in 2006, when it first began ranking websites based on their content. Since then, Google's algorithms have been changing very frequently. Google Algorithms are the processes that Google uses to rank websites. The algorithms are always in beta, meaning they're constantly being changed. Google's process is pretty intense, so it makes sense that the algorithm changes would be frequent.
Why Is Google constantly changing its algorithm?
The main reason why Google updates its algorithms so frequently is because it continuously improves its algorithm. The search engine company has a lot to feel happy about these days: it's just won a long-awaited battle against the nefarious spammy bots. Google has been fighting spammy bots (bots that try to mimic humans) for years, and it's only recently that its algorithms were able to identify and shut down these bots. Originally, Google believed that it was dealing with human-like bots, but it later realized that these bots had a very specific way of ranking websites. These bots crawled the internet looking for content, including your website, and requested the same data for each website visited.
Google describes this file as “the black book,” and the fact that so many bots go to it means that Google’s algorithms are constantly under stress.
The best time to make changes to your website
While Google updates its algorithms every two weeks, it's worth noting that the updates aren't always dramatic. At least, they're not dramatic enough to cause major problems for most websites. That being said, some changes, such as the addition of new keywords or the dropping of old keywords, are worth watching. Regularly check your website's Google trends to see where your visitors are coming from.
If the site's popularity is growing, it's likely that people are discovering your brand. The more popular your website is, the more likely it is to catch the attention of Google. Looking at your Google trends, you should see a steep drop around Google's updates. This is because your visitors are likely using an old version of Google, and the brand-new algorithm is adding to the mix. To make the most of these updates, it's best to keep your website's design and content current. If you stick to classic, clean design and use keyword-rich content, you shouldn't have a hard time staying on top of the latest Google algorithms.
The next best time to make changes to your website
In addition to the best time to make changes to your website, you should also factor in your website's traffic trends. If your website is growing in popularity, you should make the necessary changes to boost your chances of success. For example, if your traffic is increasing and you've been adding new customers, it's worth making minor adjustments to your website's design to ensure it's optimized for the new visitors. If you've been growing at a steady rate and don't see a change in your traffic trends, it's likely that your website isn't growing fast enough. To keep your success rate high, you should be taking advantage of Google's latest algorithm changes.
Final words: Should You Change Your Website's Algorithm?
The final advice we have is to keep an open mind when it comes to changing your website's algorithm. We understand that feeling nervous about changing your site's algorithm. We get it because we want you to succeed, and we want you to succeed big. It's important to remember that Google's algorithms are constantly being updated. If you don't know what's coming, it's nearly impossible to succeed in your search. The process begins a month in advance when Google tests new versions of its algorithms. The company explains each change in sufficient detail so that even experienced SEOs can stay up to speed with the latest updates. Google changes its algorithms roughly every two weeks, so it may be a while before you see the results of the changes. If you are not aware of the changes, it can be hard to succeed in your search. The best strategy is to stay on top of Google's algorithm changes and to try to react to each change quickly enough to make the most of the new results for your SEO Vancouver Company.
