If you own a website, you are likely aware of search engine optimization, which can help produce higher-quality websites that rank well under search engines. It’s also essential to understand how to optimise your website for search engines in order to increase traffic.

However, even the most diligent business owners can make common mistakes that can impact their site’s ranking in search engines.

One of the many ways a website can improve search engine optimization or increase visibility is through content updates. But, as any experienced website owner knows, updating your site can be time-consuming and tedious.

This is where the SEO company Vancouver comes in. They are experts who know how to determine which pages are performing well and which ones are not so that you have a better idea of what needs to be updated.

Do you have any questions on how to conduct an SEO audit?

Let’s get started!

Why it is essential to conduct an SEO Audit

An SEO Audit is essential because it allows you to understand how your website performs from an SEO perspective. By identifying areas of improvement, you can make the necessary changes to your website that will help you rank higher in search engine results pages (SERPs).

SEO Audit

Additionally, an SEO Audit can also help you identify any potential penalties your website may have incurred from Google. By understanding the health of your website’s SEO, you can take the necessary steps to improve your website’s performance and protect it from future penalties.

How to conduct an SEO Audit for your WordPress site

  • If you’re running a WordPress site, it’s important to check your site’s SEO health periodically. Why?
  • Because without proper SEO, your site won’t show up on search engine results pages (SERPs), meaning you’ll miss out on valuable traffic and leads.
  • Luckily, conducting an SEO audit is a relatively straightforward process. In this article, we’ll show you how to do an SEO audit for your WordPress site in just a few steps.
  • First, we’ll explain what goes into an SEO audit, and then we’ll show you how to apply those findings to your website. Let’s get started!

Core Basics You Need Before Conducting an SEO Audit on a WordPress site.

  • Before starting your SEO audit, there are a few core basics.
  • First and foremost is your website’s rank in Google. It will give you an idea of where your website stands and what you need to work on.
  • Another important factor is your website’s structure.
  • Is it easy for users to navigate? Does Google index all of your pages?
  • Answering these questions will help you better understand how to improve your site’s SEO.
  • Finally, another important piece of the puzzle is your website’s content. Do you regularly publish fresh content? Is it high quality and keyword-rich? If not, this is something you’ll want to work on before conducting your SEO audit.

Dangers of not conducting an SEO Audit

SEO is an ever-changing landscape, and if you’re not keeping up with the latest trends, you’re in for a world of pain.

Not conducting an SEO audit for your website is a huge mistake and can result in decreased traffic, loss of leads and customers, and even lower rankings in search engines.

If you’re not sure where to start, that’s okay—that’s where SEO Service Vancouver-wide can help you conduct a complete SEO audit of your website and make sure you’re on the right track.  

What to do after you have done an SEO audit

So, you’ve just completed your SEO audit. Now what? The next step is to fix the problems you have identified. Depending on the size and severity of the issues, this could take a little or a lot of time and effort.

But it’s worth it, as fixing these problems will help your website rank higher in search engine results pages (SERPs) and attract more visitors. You should also continue to track your website’s SEO progress so you can see whether your efforts are paying off. And lastly, don’t forget to celebrate your success!