We, as business owners, may sometimes fail to estimate the impact SEO strategies can have on the online presence. Search Engine Optimisation has the capability to list your business website among the top five of the search engine ranking page. The SEO Company Canada tries their best to provide the business with custom SEO strategies. Everyone would be familiar with what they must do or must include in the strategies, but what about what not to do?
This is what makes the Best SEO Agency Toronto stand out from the rest. They make sure that they avoid various mistakes and risks instead of making sure to include the best in the strategy.
Disallow Neutral Backlinks
One of the ways to get the effective result of the SEO strategies are organic leads and traffic. Many companies may choose the bath of poor or neutral backlinks to get the boost of the SEO strategy. You may get penalised by google for it; you would fall right into the pit that you made for yourself.
Deleting The Webpages
Suppose you are among the webmasters who delete the entire web page in the case where the business has discontinued the services or the products. Stop it right away! You would lose the impact that the targeted keyword had for that page on the overall website.
This could have a visible impact on the ranking of the website. Instead, you can choose to redirect the visitors to the website, so the effort you have put in ranking the website does not go to waste even if after the business has discontinued the services.
Using Exact Match Keywords in Anchor Text
Suppose you are among the ones who find this as one of the effective strategies for ranking your website. The truth is that it is not. However, it is an overused technique but is also one of the most criticised ones too. Yes, you will also get penalised by google for it.
Often Making Too Many Minor SEO Changes
Patience is the key if you have an SEO strategy in place for your businesses’ website. It takes it to show results. It is an evolving process; you may need to upgrade the strategy after a time being as per the requirement of the target and milestone you wish to achieve.
Thinking that the strategy needs a change as it has not shown promising results for a couple of days is a bad idea.
Poor Doorway Pages
You do not want to get penalised by creating the doorway pages just for SEO purposes and does not contain any content that is relevant to the user. The reliable and expert SEO companies would stay away from the doorway pages as a whole. Even if you opt to create the doorway pages, make sure that the content you put up on those pages would hold valuable content that is relevant and would impart knowledge to the visitors.
Last but not least, get your business the support of the Best SEO Agency Toronto for desired results.