Every small business requires SEO India. If you also own one and don’t have proper SEO support, it’s time to get one.

We have listed some of the best SEO practices for small businesses which are proven to increase the traffic and leads on your website.

So read along and find what’s good for your business.

Long-Tail Search

Do you think focusing on specific keywords and creating the 500-word article is enough to rank? You might be making the biggest mistake. Well, you might not be completely wrong, but it’s no longer about keywords. Today’s SEO depends on long-tail keywords or search queries.

According to experts, a long-tail search query can perform 2.5x better than head keyword variation.

So if you have been ignoring those long queries, start targeting them.

Metadata & Actionable Keyword

There is another good thing about the long-tail search query.

You need to persuade your users before they even find you. With the help of long queries, you can optimize your content and persuade the potential users in Google.

The best practice to do is using metadata with actionable key phrases.

Best Seo Agency in India

Metadata is a term used to define what a specific web page is about. It has a title and a short description in which it is defined what a specific web page is about and its purpose. You can’t see these meta descriptions on the website, but it is visible to the crawler so that it can index a page and rank it accordingly.  

If your meta description is irrelevant and non-appealing, your chances of getting a high rank are pretty low. You would not be able to attract organic traffic and would eventually not get any fruitful results from your SEO. So if you want to rank high, start writing relevant and meaningful meta descriptions along with long-tail queries.

Optimize and categorize your page

Every single page on your website matters a lot. Besides, there are some crucial pages: services, about us, FAQs, Contact Us, etc.

And then there come content pages that are full of information for the target audience.

You have to get creative when it comes to running a business. You don’t want your audience to visit your website and leave it instantly. So make sure you categorize your page precisely and optimize each one of them accordingly. This is the best way to retaining your visitors and transforming them into potential leads.

Finding the profitable keywords

The biggest way to become a top retailer or service provider is by beating the competitors. And how you are going to do that? By finding the most profitable keywords. All you have to do is search for terms that your potential customers or audience is searching the most in Google. You can increase almost 44% traffic on your website with this practice.

Do you don any of the above practices?

If not, it’s time to give them a try and see how it heightens your rank and traffic.

For a better experience, get in touch with the Best SEO Agency in India.