“Google” – How fast it becomes part of our daily life! Whether we have to bake something or to go somewhere on the earth, the very first thing that comes to our mind is Google. And, this helps the SEO Company to grow and assist other companies in making a significant online presence.

Should I move business online? Will it be a smart move or stupidity? The use of smartphones and the internet has increased rapidly, day by day. Significant use of smartphones works effectively on people's websites and web applications to protect the business from competitors. Then, why should we contact the SEO company to stay consistent with a high ranking and online users? Smart though!

Google updates algorithms very often which affect website rankings & your online businesses. For this reason, you’ll have to take help from SEO service to keep website ranking high, to beat the competitors, and to increase the website traffic. And now, we are at the end of 2018 which makes us keen about WHAT’S THE NEXT? Which of the SEO trends can we expect in 2019 to keep the online rank constant or maximize the traffic? Focus on the strategies to significantly change poor website rankings into a remarkable one!

How will you dominate SERPs and earn more revenue in the upcoming year?

#1: Mobile Optimization

Have you ever thought, how much time do you people spend on mobile phones? A rough estimate says college-age adults spend around 4 hours a day which can be more than older demographics. And, and…this difference in usage is growing rapidly. Frankly, answer me – which gadget will you operate while searching anything? MOBILE PHONES, of course! It makes sense too actually because phones are small and portable to carry around. In the buzz 2018, SEO nerds & digital marketing specialists have announced Google mobile first indexing will going to change the game.

Using mobile first indexing, Google will start with content’s mobile version in deciding where the content is placed in the SERPs. Ideally, when Google starts indexing desktop content, this can sometimes drag down the mobile search results due to some poorly loading versions. Then, what’s the issue? – If the desktop version of your website has the content that load fast then you will not have issues. But many times, desktop versions of content don’t go smoothly with smartphone processors which can distract the users and affect website traffic.  

NOTE: If you haven’t mobile friendly website then upgrade the website by contacting the outstanding SEO Company. Also, cross-check your website’s usability, loading time, and responsiveness to make sure the high-quality experience.

#2: The Content isn’t king, it’s an empire

There is no doubt if I say, website success of a website depends on quality content. A website must have informative contents that meet the user’s demand. This makes content strategy popular for marketers and it will continue to be for the upcoming year. High-quality and engaging content can inform people about what a business or website is about. Till now, people upload copied or poor quality content, just with stuffed keywords, but it will no further be fruitful for ranking on the search engine.

“A Good Content Works as fuel to social media campaign”

In the year 2019, if your website is poor-quality then you are not going to make good growth using SEO aims. You’ll have to have high-quality contents to beat your competition if you want to rank above them. However, there are many companies who work hard to hire the best writers and photographers or journalists who can produce high-level odds and ends.

Unique, high-quality, and communicative content can benefit a website from diverse points which include internal linking; it helps Google learn more about the new and old content you already have produced. Content also conveys readers that the company is genuine and they think of helping their clients; which can be a perfect way to increase brand image.

How could one identify whether the content is a quality or not? Quality content must fulfil below criteria:

• Content should be unique
• It must be entertaining and informative
• It should be error-free, well organized, and reader-friendly
• Fulfil targeted audience requirements

#3: User Intent Optimization

What does your audience prefer? Images, videos, texts, or Gifs? In the world of marketing, research takes place into the intent of web searchers when the user types any specific keywords. SEO (search engine optimization) is not about stuffing popular keywords into your web pages but it is about integrating keywords fruitfully so your site delivers everything that searcher seek for. You have to be smart enough to showcase the content & services that your targeted audience get attracted to stick to the website.

Example:when someone searches for any particular phrase in a search engine, the search engine always wants to give the most accurate result to the searchers. Also for the searchers, when they look after the more practical result, it can help them with the idea of who they should do business with.

In this between, intent optimization become a new boom in 2019 and beyond, which is voice search. Voice search is simply clean up user intent in an expedited manner. Because of the rise of voice search, user intent optimization become more important in 2019, for sure!

In short, you need to understand what searcher expects to find when they start querying a word or phrase on a search engine. As one of the best SEO Company, your work is to answer them in a simplest & informative way as much as you can.

#4: HTTP Protocol Security

Today, websites that work on the HTTP protocol, are labelled as an unsafe website; this is because, in 2017 website owners have changed the protocol from HTTP to HTTPS and now, HTTPS protocol on the site has become necessary. After the SEO evolution, Google has announced that websites that aren’t HTTPS as insecure whether it asked you to enter any personal information or not.

Why does it turn into HTTPS?

Well, the HTTPS protocol makes site visiting safe and it is about protecting information that user or searcher are passing while making a quick search or registering on the website. In many cases, it is about personal data which include a payment card, an address, or any other sensitive data which must be protected from every other person.

It simply says,

When you go through any website that has HTTP or insecure connection, then information that you enter into search field can be easily accessible by the third party. WHOH!

A shocking thing is, when there is no warning on the website that it is unsafe, you won’t get an idea that your data can be easily misused by cyber morons. Thus, to avoid this kind of situations, Google Chrome has planned to restrict access to all the websites that run on HTTP protocol, just to keep you safe from data theft.

Now onwards, don’t forget to make sure that your site is translated or converted to HTTP or not. Yet, there are many websites that stick with HTTP and aren’t ready to upgrade. What about them? Let’s see….

• These sites will be perceived by visitors as a distrustful or user visit it with suspicion
• It will be marked as unsafe whether there’s a form on the site or it’s a simple site
• It fails in ranking in the search engine page because Google doesn’t allow their users to visit any unsafe pages
• HTTP websites won’t get the advantages of HTTPS sites

SO, should I upgrade to HTTPS?

Of course,….

• Because it is totally free; you don’t need to use any paid certificates for it
• HTTPS is the future as most of the sites are now only on HTML and in future, there will remain no sites having HTTP protocol
• HTTPS help you increase your SERPs ranking and in a relatively short span of time, your website become more noticeable.
• HTTPs pages are safe and it gives more confidence to users that their data are in safe hands.

#5: Media Monitoring

Answer me, how would you recognize whether a company is trusted or not? I mean, what will you do to test website potential? – Most of the visitor, go through comment section or website ratings corner to get an idea about how do people react about their services? What’s their view? It will help you identify the company’s reputation. Word of mouth is a very powerful thing! It can make your business or break your business: the choice is yours!  

For that reason, the image of the company should be transparent and appealing. A single negative review can have an impact on the entire business; the negative review can distract the customers, whereas positive feedback can help in increasing the conversion and website traffic.

Another savvy way to increase website traffic is, you can contact the site that posted details about your firm. And, you can ask them to put a link to your website. Notifications can also help you in eliminating negative impacts.

What is media marketing? It is one of the most powerful free marketing tools that around 70% of entrepreneurs don’t use it but you should. It can be a table-turner for your business! It becomes the source of new ideas, improves the company, increases traffic, and attract thousands of new clients to your doorsteps. Through Google alerts, you’ll get a bundle of information into your inbox about diverse areas like,…

Current news in your industry, the latest interesting content in your niche, the behaviour of your competitors, and people who are plagiarizing or using your personal contents without your permission. Using this tool, you can choose the right content marketing strategy and get the maximum traffic.

#6: Visual Contents

Visual search is nothing but a combination of technological innovations and user experience that can bring the searches into a new level. We are in an era where the internet becomes more & more visually oriented. According to 2018 trends, SEO experts consider how we consume visual content and how search engines go beyond text to innovate search engine tactics. However, visual materials become more & more involved and using the evolution in neuroscience it becomes effective for a competitive market.

Don’t forget to pay special attention to the images that are used in the resources because the user’s battle is intensifying and companies pay more attention to optimize visual content for SEO. Are the size and format optimized or not? Also, make sure your site pages can be downloaded easily or is there any problem while downloading because it can piss users off.

If you want to get more traffic in 2018 then creating and optimizing the content on YouTube can complete your work like butter. In a short line, if you don’t create video content then, you will not go further. There are two factors to be included, Google has begun mixing YouTube content into mobile image search results. And, when you publish SEO-optimized video on YouTube then you can improve the visibility.

#7: Link Building

It is important to get high-quality links not only in 2017, but in 2018, and in future too. You can never rank on Google without killer yet, informative content. When you are going to develop the content strategy for link building in 2018, don’t miss to consider below factors:

• Content

You have to make sure that topics or services on the site are included in the website content. Because the search engine relies on backlinks.

• Advertisement

If your website has many ads suggestion then it may reflect that the site is monetizing and your whole investments and efforts will become unjustified.

• Website traffic and audience

The presence of the audience and its positive dynamics reflect the site is active and it does an efforts to keep life-long relation with customers.

• Comments and reposts

Do your website has form feature? Or any comment or like section? If not then, you should work on it as it can help you bring traffic and attention.

• Authority

If people trust your website or web application, then they will suggest the same to their friends and colleagues. Again, there will be more effective links.

2018 is already a year of roller-coaster especially for SEO as SEO game has been changed several times. And for 2019, it will remain the same as search engines evolve, new opportunities will arise to increase the traffic which is surely not related to organic research. SEO trends will remain evolving with Google algorithms and there are still many trends to share with you all keen-learners like,

• Structured data markup
• Maximize expertise, authority, and trustworthiness
• Invest more in technical SEO
• Go with On-page optimization
• Optimize for snippets

Let’s wind up here!

There are many repeated trends of 2017 which will remain the same in 2018 SEO trends too. God knows, what will be next game-changing factor for SEO? To keep your website presence constant, hire a top-notch SEO company in Ahmedabad who can switch effectively to the latest trends and technology to take you to the top or to get the significance ranking on Google.

As a bottom line, convert HTTP to HTTPS, mobile-friendly website, generate high-quality contents, and be ready for a growing number of voice search. 

All the best for the future! Have happy rankings in 2019!

Source: Dominating SEO Trends 2019 To Uplift Your Online Business

Google ranking race clearly shows it’s a digital marketing age where everyone wants to make their online presence strong & constant. In this evolving generation, no matter how good your brand is, if you want to stick in the market you’ll have to implement marketing strategy which will reach to your target audience via accurate marketing platform. And, digital marketing provides the best marketing platform for small to large enterprises.

If you are into SEO profession or employee of any SEO Company Ahmedabad, you might have come across many articles about mobile-first indexing and how websites will appear in search results. But…but! If you’re new into digital-world, you may become keen about knowing every new stuff uploaded about thousands of amount across the internet. And, your keenness is valid too!

Let’s clear all your doubts with this concise guide on how mobile-first indexing become the hottest choice of SEO nerds. Tight your belts to take an SEO drive!  

The buzz is, what is Mobile-first Indexing?

Google will predominantly use the mobile version of the content for indexing and ranking which terms mobile-first indexing. Don’t get into the misconception that ranking and indexing are same. Google performs two main tasks that perform search engines which includes indexing and ranking. Let’s clear this misconception with terminologies. Indexing is the reading and storing web page information by the search engine indexing robot. After Google visits and reads a page, it stores the information in the index.

Whereas ranking is the process where search engine integrates the details in its index and verify which web pages match its criteria according to the search engine queries and other influencing factors such as devices. In a short-term, indexing is the foundation as if you don’t have an indexed page then it can’t be ranked. A bitter truth!

Then, what is the challenging factor of mobile-first indexing?

Good question though! Suppose, your mobile version of the web page content doesn’t match with the desktop version, there may occur few issues. Mostly, responsive websites don’t get affected with this kind of issues as the content on mobile and desktop version are the same. Then, when will the problem occurs? – It occurs when the content of mobile and desktop are different and typically, for the size and space reasons, it means there is comparatively less content on the mobile version.

And, the missing content on mobile contains some important ranking signals then you will become fail to take the ranking high. Thus, be wise and for mobile-first indexing services hire Digital45 – An award-winning Digital Marketing Company Ahmedabad. Now, you know the direction & you have a weapon, it is up to you how to conquer the Google ranking race war.

Words in a nutshell

No matter, how big firm you are or how attractive service does you offer, if you fail in leaving your strong internet presence, no one will remember you & in near future, you’ll fall into a failure pit. Be aware & hire the best SEO Company Ahmedabad and win the ranking race. Happy Ranking!

Source: Why Mobile-first Indexing Become the Hottest Choice in the SEO World?

Before taking you into depth, I would like to start with SEO (Search Engine Optimization) introduction & how is it relevant to digital marketing. Basically, SEO is a measurable & repeatable process that helps in making your website a better ranking site in the search engines than any other competitor website with the same niche. So, is it worth to hire SEO Company in Ahmedabad? There are millions of people who surf the internet and seek a site for the information they need. If your website offers good information but doesn’t show up when they look for it then, your site is just useless! UGH!

The SEO Ahmedabad helps in developing a website that is easy to find by surfers. When anyone asks me for the importance of SEO in the digital marketing world, I would say, SEO is the backbone of digital marketing. Without quality SEO services, your efforts of strong digital presence will go directly into the gutter. Sorry but that’s the truth! There are more than 15 billion online searches every month, it might be more than this. Day after day, businesses are shifting towards online rather than local stores or presence physically.

SEO provides opportunities of substantial levels of free advertising which could make your website rank effectively in the initial pages of SERP (Search Engine Result Page) and offer a good ROI (Return-on-investment). So, this was a basic introduction, let’s dive deep into SEO world!

How SEO Works?

As I said earlier, search engines are just a text-driven software that crawls web-page contents. They perform some defined tasks like crawling, scanning, recovering, and storing indexes. The search engines use different algorithms based on different factors that are enlisted below:

1)    Meta Tags:

provide Metadata about the HTML document that are used by search engines to evaluate the website content.

2)    Keyword density:

Through this, one will get an idea about the number of times any particular keyword is used in the website content. There is no doubt, it is important to factor to determine whether the web page is relevant to any specified keyword or not.

3)    Inbound links:

The inbound link is a link placed on other websites that navigate to your website. The search engines use inbound links to make ranking the websites. Thus, it is a necessity to make certain inbound links for high rankings and significant website traffic.

4)    Content matters the most:

The website content is the most important aspect for search-engine rankings. Quality content on the website is so much important which has relevant keywords. Ultimately, it can make the website more valuable to the visitors and the search engines too.

Although the SEO cycle has some effective work way: 1) crawling, 2) indexing, 3) search engine algorithms, and 4) retrieving that any SEO nerds should learn & practise to make the efforts worth!

What is the bottom line?

I hope, you’re getting what I meant about SEO & how it can upgrade your business level. Hire the best SEO Company in Ahmedabad and become a “Hero”. Be smart, active, & digital!

Source: What Everyone Ought To Know About Digital Marketing?

RISKS! Everything doesn’t go as planned and that is okay! Some people may take it as a challenge, whereas many others react in a hopeless way. After all, the choice is yours! But, what I believe is, the risk is an integral part of our lives whether we are running a small business, a wide-spread business, or just a start-up company. Nobody can be sure whether risks will pay them off or they should stop taking risks. Underline the sentence (mark my words!) – If you want to be successful, you have to take certain decisions or risks.

Ah! You must be thinking, what I am coming up with today. Today, we’ll dive deep into a handful of SEO risks that you should take or avoid. It can surely be helpful to all the SEO Company Ahmedabad to fuel up their business and landing to a safe state. Continue your read!

When I start the session about SEO (search engine optimisation), everyone has some strategies or ideas to boost up the business. Sometimes, it works; while sometimes it fails because Google updates the algorithm frequently. Thusly, to stabilize the brand, business, and rankings, companies have to pour extra efforts for remarkable online presence. Pick your battle between which SEO risks to take and which should be avoided?!...

Which Type Of SEO Risks You Should Take?

Effective SEO strategies will require many months of efforts to obtain positive results for any company. So, don’t you dare take it for granted whether you have hired any SEO Company in Ahmedabad or you’re running your own SEO firm.

• Make quality backlinks to your priority

Do you know? – Why a company feature a link to other company’s website and take risk of visitors’ to leave the page? To know this, you should have knowledge of backlink importance. Backlinks are the most important part of SEO and most of the companies want to leverage as many as they can. Because backlinks help in obtaining rankings and to build trust with visitors.

Yes, through this way, you may lose a few visitors but at the same time, you are establishing authority by showing Google that you are using reliable websites.

Note down: web pages having low-quality, spam, or poor websites are at risk of getting penalized by Google. This may be possible that you will get penalized by getting so many links to your website from other low-quality websites.

• Work hard on your website URL structure

A rule of thumb is, website URL should be short or it would be great if it has only the company name because it can be easily acceptable & remembered by people. However subsequent pages have targeted keywords which are more specific about the webpage content. If you don’t have an idea about URL or SEO tactics, you should hire an SEO company and ask them about SEO service Ahmedabad, it is better to get familiar with a few basics.

You may have a question, what if URL is long – in that case, the search engine (our favourite Google!) will truncate the website display with a […] after any cut-off point. And then, it will be time to alter some of the URLs with the site structure.    

• Try to improve the user experience

To be frank, the user experience is the most important factor to obtain Google ranking. The study showed us that any individual with a strong user experience can beat large & well-established companies which can be quite troublesome to big-named companies. How to come out from this fuzz? – away is, optimize for the user experience and look at metrics such as bounce rate, site load duration, and time on page.  

You will not get the exact templates to improve the user experience. Thus, I share a few examples to help you out increasing website user experience.

• There is no need of content at category pages so remove it
• Try to implement necessary video content on product pages and category pages
• Put reviews on product pages
• Put explanatory content on the category pages

Simply, you should make small changes then, measure and analyse the results, then and then you should make changes on a large scale. Don’t rush things!

Which Type Of SEO Risks You Should Avoid?

While following the crowd, you have to be careful about few risks that are worth considering and you should avoid without going into deep. So let’s take a few savvy decisions to stay away from fuss.

• Considering content or the whole page

There is no big deal in removing few pages from the website, especially if the page is about any product or service. Once, you delete the page, the keywords that SEO nerds have been working on, will be gone. And the exact thing can happen with the URL of the page which holds page-related keywords. Thus, instead of losing the rank, you should consider keeping the webpage even if you have discontinued the product.

The solution is simple, just leave a message on the page for the website visitor that redirects them to the same page with a relevant service or product. Indeed, a smart move!

Remember, if you are considering or merging two pages then ensure including 301 redirects on the old URLs to hold on the website traffic and to never disappoint your clients.

• Making useless SEO changes on the site

It is the best thing to update the content on the website. Actually, Google gives attention to fresh, and updated contents. Then, why shouldn’t change small-small things frequently? It is because, constant changes of the content and the look & feel of the website will never go unnoticed by your website visitors.

However, making too many changes to the website or making the random changes can be a sign of pitiful online presence. Over the time, your website visitor will notice the changes and they may find the site hard to navigate and find value. You may lose the credibility. So, beware of this!

• Use of the same keywords in the Anchor text

Logically, it would be good to have targeted keyword as the anchor text to link your website. After all, everyone wants to rank the website and work effectively for a particular keyword or phrase. A few years back, this practice was popular among SEO experts. But, this got ditched by “black hat” SEO experts who use an excessive amount of exact match keyword anchor text for link building.  

After Google changed the algorithm, it can crack down the practice easily and will punish websites who overdo the same thing. So, don’t take a risk. Instead, you should look for a few natural ways to link the site and develop more backlink portfolio.

What’s on your mind?

Undoubtedly, SEO is important for any business to grow but as I said, there are few risks that you should be kept a safe distance. Also, it becomes a necessity to take a few risks for reaching on the desired destination. As a part of SEO Company Ahmedabad, I can suggest, before jumping into the next campaign, you should be aware of every possible pros and cons of the next step that you are thinking to take. Go high! Let’s boost the business up!

Source: SEO Journal on How To Win Clients And Influence Markets with SEO RISKS

Google has its own algorithm that will be changed after some period of the time. Sometimes it may happen there will be multiple changes within some months. After some period of the time, you may face the new issue and get the new trend. By constantly evolving time, allowing the SEO Company in Ahmedabad.

It is very hard to believe that how effective were your initiatives and SEO strategies?

Well, only knowledge about the SEO and updating the new trends give a clear idea about to get new strategies. 

The practices that once dominated the industry quickly falling out the matter. As per the trend, and technology available SEO professionals from the SEO Company in Ahmedabad are constantly evolving, and seemingly the daily changes in the search what they need to know.

On the other side, anyone can expect the new trends in the ending of 2018. The page ranking algorithm is completely deciphered and fit for the SEO search engines in ending of 2018, the SEO professionals are adjusting themselves to accommodate the many issues.

By the new technology, trends and techniques anyone can predict the future of SEO or digital marketing company

According to my view, in some newly developed technologies, everyone should understand and this can be beneficial for everyone who wanted to go for the SEO related activity.

Trends of the SEO in 2018

As everyone imagines that, SEO's job today is just search keywords and make the backlinks. But it is more than that, it is the complete optimisation, and even more than content also. It is the assurance of the seamless of the user experience while delivering the right information at right time and in a timely manner.

A lot has happened in the SEO this year, but I just wanted to share some trends about the SEO strategies. Instead, to discuss, I wanted to share them in one list.

1. Snippets

How to code the snippets liked with the voice search is the issue, and in the recent year, the amazing and notable growth is noted that code snippets are shown in the search result of all devices.

Well, this is the information that you can search the big platform or any SEO company from Ahmedabad, can give you.

Research says,

Almost 30 % of the Google search issues have the instant responses as snippets.

The highlighted snippets are driving the traffic to stand out the page, website or anything on the first page. With the growing data structure, the instant response with the accuracy is essential.

As coming to the new forms of the content, and the content has the questions and answers, the trend is coming with that, and the short answer is used in response to making the comment easier. 

3. Voice search

The voice-activated smart speakers are in trend after the search is becoming more popular. The speakers such as Google Home and Amazon Echo are on the rise. These are extended by the Google assistant and Google is changing the strategies to adopt the voice-activated hardware. 

Google is also launching assistant for all the Android devices. But in contrary, the mobile voice search is more used compare to the home speakers.  

As the accuracy of that people are usually asking their queries and that’s why the optimisation of the voice search is also essential. That means a greater focus on long-tail keywords and the syntax used in everyday language.

3. Mobile index

Google will classify the pages according to the mobile version of the page, and to the date, Google has been evaluating the user relevance. The mobile searches are more than 60% of the total one, and this classification is more important.

The change of the mobile index changes many things in the SEO optimisation. As an end result, the SEO increasingly adopts the mobile pages.

There are many trends will be set till the end of the year, and it will change many things in the SEO related tasks. Every SEO Ahmedabadexperts, have to understand and update their knowledge for standing in the ranking queue.

SOURCE: Popular SEO trends that was overlooked in 2018